HELLO, MY FRIENDS …

… Hope all is well.

With PPA, Western States, WPPI, Ed Pierce, the Ferro tour, WCS and GGS behind me, I can now say …what a year so far!!! Thank you everyone for all your support. I absolutely love meeting face-to-face with all my customers, putting faces to voices, and meeting with those whose names I have known for years and never met
With rising gas prices and a very soft economy, we are all feeling the pain. But, not to fret…there is light at the end of the tunnel.

So many of the photographers I’ve met with these past few months have told me that brides today are looking for a deal. Well, in most cases, when I have sat down and compared apples to apples with some of our competitors’ prices, photographers are surprised that our prices are coming in below what they are currently paying. Yes, we have some really “high-end” products that are high-end in cost, but we also have products that are not.

For example, take our new Epoca line. Where else can you get a set of 10 albums printed, mounted and bound for $1000 or less (depending on the size and number of pages, of course)? This new line just launched in March has already got photographers re-thinking their current supplier. Check it out; you’ll be amazed.

Renaissance the Book’s Fine Art albums have been the rage for me lately. With new cover materials, tight gutters and the stitch top box that comes standard, you can’t beat the quality and price on these “fine” books. Now, many photographers have told me recently that I can’t beat the pricing they are currently paying. Yes, there are some companies out there with cheaper knock-offs, but you can bet they are just that, “KNOCK- OFFS”. I’ve seen them, and have had people tell me they are just as good. But a month later many are calling back to tell me we need to meet again because they are not happy with the quality of their knock-off. By the way, when you are pricing a RTB book, don’t be confused by the price guide. If you are looking at Option B, which many are, DO NOT ADD THE PRINT COST to the already priced out cost in the chart. The little box at the bottom of the page is a guide to let you know what print cost would be. It is already included in the Option B chart for you. Now for metallic prints, you do have to add an extra cost. Metallic prints are a little more expensive, so you would have to add anywhere from .75 to $1.25, depending on the print size. Here’s an example: If you order a 10×10, 15- page, 30-side Fine Art album with standard material (see page 70 for list of materials), it will cost you just $300.00 for printing, mounting and binding. And YES, that includes the cover and a stitch top box. Not bad, huh? If you’re interested, give me a call and I will be happy to walk you through your order. It’s as easy as that.

Very soon Albums Inc. will be launching a whole new line of press printed books. The differences between us and some of the others?

1. Higher quality
2. Lower cost
3. AVAILABLE ONLY TO THE PROFESSIONAL PHOTOGRAPHER

This last point is probably the most important. Why does your client need you if they can get professional packaging on his or her own? Albums Inc has always strived to help the professional photographer. We know how important it is to package the prints right so they last a lifetime.

If you need help, call me. I’m happy to meet with you and see what I can do.

I look forward to hearing from you.

Have a great summer!!







714-465-6582 bharper@albumsinc.com